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comScore Releases Results of Study on Apple iPad

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were...
34% - ights/Press-Releases/2010/3/comScore-Releases-Results-of-Study-on-Apple-iPad

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
34% - ights/Blog/Television-and-Cross-Platform-Personification

Diamantes e Banners um modelo antagonista do qual a industria digital poderia aprender muito

Antes que nada, recordemos a nuestro amigo Adam Smith, Economista y Filósofo británico: “El precio es regulado por la proporción entre la cantidad puesta al mercado, y la demanda de aquellos dispuestos a pagar…” ¿Cuál es el precio de un diamante? Los...
33% - ights/Blog/Diamantes-y-Banners-un-modelo-antagonico-del-que-la-industria-digital-podria-aprender

Target femenino 35 el que cambio todo en digital

Hoy en día estamos totalmente acostumbrados a registrar la afinidad al target femenino en los medios tradicionales en su versión digital, como por ejemplo los sites de noticias. La pregunta es: ¿Siempre ha sido así?
33% - ights/Blog/Target-femenino-35-el-que-cambio-todo-en-digital

Indumentaria Calzado y Afines 24 porcentaje de los mexicanos navegan en sitios de la categoría

Al inicio del confinamiento, los niveles de este tipo de compra cayeron como no se había visto desde marzo de 2019, pero subieron durante los dos meses siguientes, hasta alcanzar —durante la Hot Sale de 2020— un nivel por arriba de la misma venta de un...
33% - ights/Blog/Indumentaria-Calzado-y-Afines-24-porcentaje-de-los-mexicanos-navegan-en-sitios-de-la-categoria

comScore and Telefonica Germany Announce Results of Connected Europe Study

comScore, Inc. (NASDAQ: SCOR) and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD (Digital Life Design) conference in Munich. To download...
32% - ights/Press-Releases/2012/1/comScore-and-Telefonica-Germany-Announce-Results-of-Connected-Europe-Study

U.S. Online Holiday Spending Approaches 25 Billion for the Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent...
32% - ights/Press-Releases/2011/12/U.S.-Online-Holiday-Spending-Approaches-25-Billion-for-the-Season

Smartphone Adoption Reaches 40 Percent in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original...
32% - ights/Press-Releases/2011/11/Smartphone-Adoption-Reaches-40-Percent-in-Canada

Heaviest Week in U.S. Online Holiday Shopping History

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 48 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $32 billion has been...
32% - ights/Press-Releases/2011/12/Heaviest-Week-in-U.S.-Online-Holiday-Shopping-History

2007 Holiday Shopping Season: Glass Half-Full or Half-Empty?

Now that the 2007 holiday shopping season has finally come to a close, it’s worth taking a look back at what transpired. Depending on how you look at it, there’s a strong argument to be made that the glass was both half-full and half-empty.
32% - ights/Blog/2007-Holiday-Shopping-Season-Glass-Half-Full-or-Half-Empty