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The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
32% - ights/Blog/The-Lure-of-TV-Advertising-for-Internet-Businesses

Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
32% - ights/Blog/Twitter-Traffic-Explodes-And-Not-Being-Driven-by-the-Usual-Suspects

Low-Cost Airlines Take Off Online in Asia Pacific

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study on the online travel industry with a focus on the Asia-Pacific region. The report found that in the past year, low-cost airline websites have experienced...
32% - ights/Press-Releases/2011/4/Low-Cost-Airlines-Take-Off-Online-in-Asia-Pacific

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years...
32% - ights/Press-Releases/2011/12/comScore-Announces-Appointment-of-Bert-Miklosi-as-Vice-President-of-CPG-Marketing-Solutions

U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time...
32% - ights/Press-Releases/2012/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-37.2-Billion-for-November-December-Period

comScore Forecasts 15 Percent Growth for 2011 U.S. Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season....
32% - ights/Press-Releases/2011/11/comScore-Forecasts-15-Percent-Growth-for-2011-U.S.-Holiday-E-Commerce-Spending

comScore Releases The Digital Politico Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012...
32% - ights/Press-Releases/2012/4/comScore-Releases-The-Digital-Politico-Report

Improving Product Returns Presents Biggest Opportunity for Retailers

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items...
32% - ights/Press-Releases/2012/6/Improving-Product-Returns-Presents-Biggest-Opportunity-for-Retailers

comScore and CIMM Release Research Paper

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several...
32% - ights/Press-Releases/2012/6/comScore-and-CIMM-Release-Research-Paper

comScore and Facebook Release The Power of Like 2: How Social Marketing Works

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in...
32% - ights/Press-Releases/2012/6/comScore-and-Facebook-Release-The-Power-of-Like-2-How-Social-Marketing-Works