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When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
25% - ights/Blog/When-the-Cookie-Crumbles

Las mujeres europeas, muy activas en páginas web de Ventas al por Menor y Comunidades

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each.
14% - ights/Press-Releases/2012/7/European-Women-Drive-Majority-of-Engagement-at-Online-Retail-and-Community-Websites

Latinoamérica Es La Región Más Involucrada En Redes Sociales a Nivel Global

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans...
28% - ights/Press-Releases/2012/6/Latin-America-Leads-as-the-Most-Socially-Engaged-Global-Region

Gian Fulgoni shares findings on Facebook advertising effectiveness on CNBC

comScore Chairman and Co-founder Gian Fulgoni shares findings on Facebook advertising effectiveness
14% - ights/Videos/Interview/Gian-Fulgoni-shares-findings-on-Facebook-advertising-effectiveness-on-CNBC

comScore and Facebook Release The Power of Like 2: How Social Marketing Works

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in...
32% - ights/Press-Releases/2012/6/comScore-and-Facebook-Release-The-Power-of-Like-2-How-Social-Marketing-Works

comScore and CIMM Release Research Paper

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several...
32% - ights/Press-Releases/2012/6/comScore-and-CIMM-Release-Research-Paper

Brits Are Most Likely to Use Maps on Smartphone

In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone...
14% - ights/Infographics/Brits-Are-Most-Likely-to-Use-Maps-on-Smartphone

Improving Product Returns Presents Biggest Opportunity for Retailers

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items...
32% - ights/Press-Releases/2012/6/Improving-Product-Returns-Presents-Biggest-Opportunity-for-Retailers

comScore Reports April 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2012. The study surveyed...
14% - ights/Press-Releases/2012/6/comScore-Reports-April-2012-US-Mobile-Subscriber-Market-Share

EU5 Map Usage via Smartphone Growing

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore...
14% - ights/Press-Releases/2012/5/EU5-Map-Usage-via-Smartphone-Growing