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Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
25% - ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
25% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Social Baseball

At a time when many of us are excited to have live sports like the MLB back, I thought I’d offer up a way to increase your love for watching the sport – by adding the idea of social baseball to your batting lineup each day.
25% - ights/Blog/Social-Baseball

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
25% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
25% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
24% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
24% - fts/National-TV-Trends-Full-Year-Wrap-Up-and-2022-Insights

O Comportamento da Black Friday nas redes sociais

Neste blogpost, você encontrará informações sobre a performance da Black Friday no Brasil em 2020 nas redes sociais e uma comparação com o ano de 2019.
24% - ights/Blog/O-Comportamento-da-Black-Friday-nas-redes-sociais

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
22% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities

comScore Announces US Launch of Media Metrix Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile...
22% - ights/Press-Releases/2013/3/comScore-Announces-US-Launch-of-Media-Metrix-Multi-Platform