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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
54% - ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of...
39% - ights/Press-Releases/2011/2/comScore-Publishes-White-Paper-on-the-Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Australia

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising...
39% - ights/Press-Releases/2011/1/comScore-ARS-Research-for-Canadian-Market-Shows-Strong-Correlation-Between-Creative-Strategy-and-Performance

Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping...
28% - ights/Blog/Is-the-Era-of-Webmail-Over

comScore Releases December 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer....
14% - ights/Press-Releases/2011/1/comScore-Releases-December-2010-US-Online-Video-Rankings

Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010,...
28% - ights/Press-Releases/2011/1/Web-based-Email-Shows-Signs-of-Decline-in-the-U.S.-While-Mobile-Email-Usage-on-the-Rise

The State of Online Video

In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we...
14% - ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video

comScore Announces Appointment of Hugh McGoran as Senior Vice President of U.S. Ad Agency Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Hugh McGoran has joined comScore as Senior Vice President of U.S. Ad Agency Sales. Mr. McGoran will be responsible for comScore’s business development efforts...
32% - ights/Press-Releases/2011/1/comScore-Announces-Appointment-of-Hugh-McGoran-as-Senior-Vice-President-of-U.S.-Ad-Agency-Sales

comScore Launches Video Metrix 2 0 in the UK to Measure Evolving Online Video Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements...
32% - ights/Press-Releases/2011/1/comScore-Launches-Video-Metrix-2-0-in-the-UK-to-Measure-Evolving-Online-Video-Landscape

Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
32% - ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites