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Final Pre Christmas Push Propels U.S. Online Holiday Season Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent...
14% - ights/Press-Releases/2010/12/Final-Pre-Christmas-Push-Propels-U.S.-Online-Holiday-Season-Spending

Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

Publishers who deliver Occupy Wall Street content benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But how many are actually capitalizing on this opportunity?
14% - ights/Blog/Occupy-Wall-Street-How-News-Publishers-are-Missing-an-Opportunity-for-New-Readers

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...
14% - ights/Blog/Collegiate-Entrepreneurs-Offer-Hope-for-Long-Term-Economic-Recovery

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least,...
14% - ights/Blog/Breaking-News-and-Making-News-Twitter-Surges-131-in-March-to-9.3-Million-U.S.-Visitors

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study...
14% - ights/Press-Releases/2012/4/comScore-Reports-February-2012-U.S.-Mobile-Subscriber-Market-Share

comScore and i360 Team Up to Provide Digital Marketing Insights

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior...
14% - ights/Press-Releases/2012/4/comScore-and-i360-Team-Up-to-Provide-Digital-Marketing-Insights

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
14% - ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand

comScore Releases March 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped...
14% - ights/Press-Releases/2012/4/comScore-Releases-March-2012-US-Online-Video-Rankings

1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study...
14% - ights/Press-Releases/2012/4/1-in-5-Mobile-Phone-Users-in-Japan-Now-Owns-a-Smartphone

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
14% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment