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The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
16% - ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack

Comscore Announces Spectacular Box Office Recovery in France

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
16% - ights/Press-Releases/2021/6/Comscore-Announces-Spectacular-Box-Office-Recovery-in-France

Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
16% - ights/Blog/Sports-TV-it-s-always-the-season-part-1

Comscore Publishes New Research Examining Future of App Measurement

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
16% - ights/Press-Releases/2021/6/Comscore-Publishes-New-Research-Examining-Future-of-App-Measurement

App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
16% - ights/Presentations-and-Whitepapers/2021/App-Tracking-Transparency-and-the-Future-of-App-Measurement

Investimentos na America Latina

Mucho se está hablando de la nueva revolución tecnológica y económica que trajo el concepto del blockchain en el mundo. No sólo se habla desde el ideal de activos digitales con control descentralizado y libre de intermediaciones, sino también sobre la...
33% - ights/Blog/Inversiones-en-America-Latina

LGBTQ-Themed Programming Attracts Viewers Across Key Segments

In this infographic, we look at how a selection of LGBTQ-themed TV programs and the networks they air on perform across age groups and with key lifestyle and behavioral segments.
8% - ights/Infographics/LGBTQ-Themed-Programming-Attracts-Viewers-Across-Key-Segments

Targeting Gen Z

Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
16% - ights/Videos/Interview/Targeting-Gen-Z

Gender Positivity: SeeHer

Advertising and media have the power to shape culture, norms, and behavior in the audiences that they reach. It’s incredibly important, then, that brands pay careful attention to the messages they send and the way people are portrayed.
16% - ights/Videos/Presentation/Gender-Positivity-SeeHer

Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
16% - ights/Blog/Online-Sports-in-Europe