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Actor Matthew Jones on Paul Dergarabedian's Podcast "Many Screens, Big Picture"

Because one audio trailer is not enough to contain our enthusiasm, here is a video trailer with actor Matthew Jones & Paul Dergarabedian previewing our "Many Screens, Big Picture" podcast episode.
8% - ights/Videos/Box-Office-Bites/Actor-Matthew-Jones-on-Paul-Dergarabedian-s-Podcast-Many-Screens-Big-Picture

Massive, Passive Measurement Is A Panel-Beater

In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measurement over panel-dependent measurement.
8% - ights/Videos/Interview/Massive-Passive-Measurement-Is-A-Panel-Beater

The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
16% - fts/The-Academy-Awards-2021-The-Winners-Losers-on-Social-Media

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological...
16% - ights/Press-Releases/2021/4/Comscore-Research-Demonstrates-Need-to-Move-Beyond-Panel-Dependent-Methods-in-TV-and-Video-Measurement

Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency...
16% - ights/Press-Releases/2021/4/Comscore-Announces-Renewal-and-Expansion-of-its-TV-Measurement-Service-to-ViacomCBS

What the Recovery Looks Like in Hotels and Vacation Rentals

As interest in travel picks up, how can hotel and vacation rental brands employ a strong TV targeting strategy to stay top-of-mind during a vital time for the industry?
8% - ights/Infographics/What-the-Recovery-Looks-Like-in-Hotels-and-Vacation-Rentals

Comscore to Announce First Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it plans to hold a conference call on Thursday, May 6th at 5:00 p.m. EDT to discuss its financial results for the quarter...
16% - ights/Press-Releases/2021/4/Comscore-to-Announce-First-Quarter-2021-Financial-Results

Movie Theaters are Primed for a Comeback


8% - ights/Videos/Box-Office-Bites/Movie-Theaters-are-Primed-for-a-Comeback

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
16% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

FMCG

Comscore enables FMCG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
8% - ducts/FMCG