As interest in travel picks up, how can hotel and vacation rental brands employ a strong TV targeting strategy to stay top-of-mind during a vital time for the industry?
See insights from Comscore’s TV Advanced Audience tracking to understand the viewership habits of key target segments to more effectively create media plans.
Contact us today to learn how Comscore's local media measurement tools can help you effectively plan and buy advertising that reaches your target audience.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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