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Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?

Two new movies could potentially power the biggest overall box office weekend of the Pandemic.
8% - ights/Videos/Box-Office-Bites/Can-Mortal-Kombat-and-Demon-Slayer-Power-A-Record-Weekend

Comscore Reports TV Viewing Engagement for Week Ending April 11 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.
16% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-11-2021

Comscore continua il percorso di innovazione in Italia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first...
16% - ights/Press-Releases/2021/4/Comscore-Continues-with-Innovations-in-Italy

Comscore Expands Cross-Platform Agreement with DISH Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming...
16% - ights/Press-Releases/2021/4/Comscore-Expands-Cross-Platform-Agreement-with-DISH-Media

March Madness 2021 Analysis How Ad Placement Analytics Can Empower Campaigns

Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad placement effectiveness within a telecast and individual...
8% - ights/Infographics/March-Madness-2021-Analysis-How-Ad-Placement-Analytics-Can-Empower-Campaigns

Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
16% - ights/Blog/Comscore-Snapshots-lifestyle-media-in-the-Asia-Pacific-region

Tokyo Olympics What TV Media Buyers Can Learn from TV and Market-Based Insights

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV and Market-Based Insights This has created a broader convergence of traditional and new platforms.
16% - ights/Infographics/Tokyo-Olympics-What-TV-Media-Buyers-Can-Learn-from-TV-and-Market-Based-Insights

Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones

Paul Dergarabedian, Senior Media Analyst for Comscore, breaks down the box office results for the weekend of April 16, 2021. Notably, Godzilla vs. Kong broke the $80 million mark in North America.
8% - ights/Videos/Box-Office-Bites/Godzilla-Vs.-Kong-Third-Weekend-in-Theaters-and-Major-Milestones

The New Indian Express Group first publisher in India to expand its Comscore access to include new state level clusters

Comscore today announced that long-term client The New Indian Express Group (ENPL) has taken the opportunity to subscribe to the new state level clusters for digital audience measurement in India.
16% - ights/Press-Releases/2021/4/The-New-Indian-Express-Group-first-publisher-in-India-to-expand-its-Comscore-access-to-include-new-state-level-clusters

Signal and Telegram messaging apps' recent surge in engagement


8% - ights/Infographics/Signal-and-Telegram-messaging-apps-recent-surge-in-engagement