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Comscore Reports TV Viewing Engagement for Week Ending January 31 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021.
16% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-31-2021

Renewal Agreement with Ellis Communications for Local Television Measurement

Comscore today announced a renewal agreement with Ellis Communications’ KDOC-TV in Los Angeles. Under the terms of the agreement, Ellis will continue to utilize Comscore’s industry-leading local TV measurement currency and its advanced audiences.
16% - ights/Press-Releases/2021/2/Renewal-Agreement-with-Ellis-Communications-for-Local-Television-Measurement

Comscore Snapshots: online retail in EU5 Region

The final quarter of the year is arguably the most important for the Retail category, and this is reflected in the data for 2020: in our latest ranking of the top 20 media categories most visited, Retail holds the fifth position.
8% - ights/Blog/Comscore-Snapshots-online-retail-in-EU5-Region

Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
16% - ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV

El desempeño de los medios de América Latina frente al paro deportivo durante el año 2020

En este libro blanco, Comscore hace un profundo análisis de la categoría de deportes online en América Latina para identificar los puntos clave del sector, cómo han cambiado los latinoamericanos en la forma en que se relacionan con los medios deportivos...
8% - ights/Presentations-and-Whitepapers/2021/El-desempeno-de-los-medios-de-America-Latina-frente-al-paro-deportivo-durante-el-ano-2020

Carol Hinnant to Speak at CCTA Winter Board Meeting

Comscore today announced that Carol Hinnant, Chief Revenue Officer, Comscore, will be featured as a panelist at The California Cable and Telecommunications Association’s (CCTA) 2021 Winter Board Meeting. Hinnant will join other industry leaders for a...
16% - ights/Press-Releases/2021/2/Carol-Hinnant-to-Speak-at-CCTA-Winter-Board-Meeting

Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
16% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
16% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore brings cookie-free connected TV CTV audience targeting

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
16% - fts/Comscore-brings-cookie-free-connected-TV-CTV-audience-targeting

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
16% - ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack