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Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
2% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
2% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Os dados por trás do consumo de CTV no Brasil

Em um país em que 64% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas do mercado.
2% - ights/Presentations-and-Whitepapers/2025/CTV-in-Brazil

Comscore at the 20th Annual Needham Technology Media Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 20th Annual Technology, Media, and Consumer Conference.
2% - ights/Press-Releases/2025/5/Comscore-at-the-20th-Annual-Needham-Technology-Media-Consumer-Conference

The German Social Networking Landscape

In December 2012, 46.4 million German internet users accessed a social networking site from a computer at least once during the month. The German Press Agency (DPA) recently published a snapshot of the social networking landscape in Germany using comScore...
2% - ights/Infographics/The-German-Social-Networking-Landscape

Who uses Social Media in New Zealand?

2.8 million people accessed a social media site in New Zealand during November 2013. This category reached 94.6 percent of the total Kiwi internet audience. Facebook was the clear leader with 1.95 million unique visitors; more than double that of LinkedIn...
2% - ights/Infographics/Who-uses-Social-Media-in-New-Zealand

2014 Olympic Winter Games in Digital Numbers

The Olympic Winter Games start today in Sochi, Russia, where 88 nations and more than 2,500 athletes representing 15 different winter sport disciplines will compete for some of sport’s most coveted medals. Online users around the globe are already browsing...
2% - ights/Infographics/2014-Olympic-Winter-Games-in-Digital-Numbers

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the US

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting...
2% - ights/Infographics/Camera-Content-Drives-Surge-Among-Mobile-First-Social-Networks-in-the-US

66 Percent of Digital Media Population in Spain is Now Multi-Platform

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total...
2% - ights/Infographics/66-Percent-of-Digital-Media-Population-in-Spain-is-Now-Multi-Platform

Infographic The Clear but Disparate Impact of Covid-19

In Comscore’s latest State of Automotive survey, Comscore surveyed respondents who had plans to buy or lease a new or used vehicle (‘intenders’) to understand how COVID-19 has changed the automotive shopping landscape and shifts in consumer behaviors.
2% - ights/Infographics/Infographic-The-Clear-but-Disparate-Impact-of-Covid-19