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Best Times to Post on Social: Food and Grocery Brands

For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
29% - ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands

Comscore Announces Media & Technology Industry Veteran Jon Carpenter as Chief Financial Officer

Comscore today announced the appointment of Jon Carpenter as Chief Financial Officer. Carpenter, who will start November 29, 2021, joins Comscore as the company continues to capitalize on the transformational marketplace opportunities and executes on...
24% - ights/Press-Releases/2021/10/Comscore-Announces-Media-Technology-Industry-Veteran-Jon-Carpenter-as-Chief-Financial-Officer

Future Finders: The Future of Media Measurement with Bill Livek

In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental...
24% - ights/Videos/Interview/Future-Finders-The-Future-of-Media-Measurement-with-Bill-Livek

Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
7% - ights/Videos/Interview/Building-for-the-Future-of-Measurement-Today

Comscore presenta una nueva metodología de medición para España

Prevista para 2023, la nueva metodología supone una innovación estratégica para el desarrollo de las mediciones Comscore
7% - ights/Press-Releases/2021/10/Comscore-presenta-una-nueva-metodologia-de-medicion-para-Espana

Comscore Annuncia una Nuova Metodologia per l'Italia

nuova e originale metodologia, l'Italia, innovazione continua, Comscore
7% - ights/Press-Releases/2021/10/Comscore-Annuncia-una-Nuova-Metodologia-per-l-Italia

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
28% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

El apogeo del video online en América Latina

El video online cada vez toma más relevancia a nivel mundial y en la región. En nuestro más reciente evento virtual, Alejandro Fosk, General Manager de Comscore para América Latina, nos compartió los resultados del análisis 2020/21 que hemos realizado...
14% - ights/Presentations-and-Whitepapers/2021/El-apogeo-del-video-online-en-America-Latina

As More Electric Vehicles Hit The Market Interest Accelerates

Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
14% - ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates

Trooh Turns to Comscore for DOOH Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
25% - ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement