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Datos clave de la industria para conectar con el consumidor digital en 2025

El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
14% - ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
7% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
62% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

CineEurope 2025

CineEurope is the longest-running European trade show and convention dedicated to the cinema industry, held annually in beautiful Barcelona. It serves as the official convention of the International Union of Cinemas (UNIC), the trade association representing...
7% - ights/Events-and-Webinars/Event/2025/CineEurope-2025

Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
21% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform

Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
22% - ights/Blog/Currency-for-How-Media-Actually-Works-Today

Explorando el Universo Gaming en Colombia: Marcas, Gamers y Estrategias Publicitarias

Comscore en colaboración con IAB Colombia y junto a los patrocinadores Adsmovil y Dentsu, desvela los hallazgos de su primer estudio sobre Gaming Advertising en Colombia y América Latina. Este exhaustivo análisis profundiza en las preferencias de los...
7% - ights/Events-and-Webinars/Webinar/2025/Explorando-el-Universo-Gaming-en-Colombia

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
19% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Fall Audience Guide

Spice up your strategy this season with our Fall Audience Guide.
7% - ights/Presentations-and-Whitepapers/2025/Fall-Audience-Guide

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
25% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences