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Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays
comScore today announced that data science firm 0ptimus will comprehensively match comScore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting...
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ights/Press-Releases/2017/10/Data-Science-Firm-0ptimus-Choses-comScore-as-Measurement-Source-for-Consumer-Overlays
comScore Signs Expansion Agreement with Fox Networks Group
comScore today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and comScore’s suite of Advanced Audiences segmentation, sourced from partnerships with best in class...
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ights/Press-Releases/2017/12/comScore-Signs-Expansion-Agreement-with-Fox-Networks-Group
comScore Expands Partnership With Sinclair Broadcast Group
comScore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX) Lincoln & Hastings-Kearney, Neb.
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ights/Press-Releases/2017/3/comScore-Expands-Partnership-With-Sinclair-Broadcast-Group
comScore Signs Local TV Ratings Contract with KUSI TV San Diego
comScore today announced it has signed a local TV measurement agreement with KUSI-TV in San Diego. One of the nation’s most-watched Independent local television stations, KUSI will now have access to comScore local TV ratings.
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ights/Press-Releases/2017/1/comScore-Signs-Local-TV-Ratings-Contract-with-KUSI-TV-San-Diego
comScore Expands Partnership with Charter Communications
comScore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement service. The expansion includes all Charter Spectrum...
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ights/Press-Releases/2017/5/comScore-Expands-Partnership-with-Charter-Communications
comScore and SimilarWeb Partner to Bring the SimilarWeb PRO Next Generation Digital Market Intelligence Platform to comScore Customers
comScore (NASDAQ: SCOR) is announcing the sunset of the PRO platform (formerly Compete PRO), which it acquired earlier this year, and will now be working with SimilarWeb to bring the power of the SimilarWeb PRO market intelligence platform to their PRO...
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ights/Press-Releases/2016/11/comScore-and-SimilarWeb-Partner-to-Bring-the-SimilarWeb-PRO-Next-Generation-Digital-Market-Intelligence-Platform-to-comScore-Customers
Are apps becoming the new high street for German shoppers
The global growth of mobile platforms has redefined digital behaviours, especially relating to retail and m-commerce. Apps now dominate mobile minutes in the majority of regions measured by comScore, and are used for a growing number of consumer tasks,...
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ights/Infographics/Are-apps-becoming-the-new-high-street-for-German-shoppers
3 digital categories to watch at the start of 2017
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
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ights/Infographics/3-digital-categories-to-watch-at-the-start-of-2017
comScore and Viacom Ink Transformational MultiYear Deal for CrossPlatform Measurement
Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a...
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ights/Press-Releases/2016/3/comScore-and-Viacom-Ink-Transformational-MultiYear-Deal-for-CrossPlatform-Measurement
comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale
comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
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ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale
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