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A New Model for a New Era of CrossPlatform Measurement

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led...
99% - ights/Blog/A-New-Model-for-a-New-Era-of-CrossPlatform-Measurement

Downloading Music Files Decreases

Sharp Decline in Music File Swapping: Research Report from Pew Internet Project and comScore Media Metrix
99% - ights/Press-Releases/2004/01/Downloading-Music-Files-Decreases

New Online Radio Ratings

Arbitron and comScore Media Metrix Introduce New Online Radio Ratings Service
99% - ights/Press-Releases/2004/11/New-Online-Radio-Ratings

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
99% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

Online Engagement Grows Across France

In February 2012, 47.6 million unique visitors in France went online for an average of 24.7 hours over the course of the month. While the total internet audience increased by 1 percent over the past year, average engagement saw higher growth at 5 percent....
99% - ights/Infographics/Online-Engagement-Grows-Across-France

comScore lance la nouvelle etude Panorama Internet et Cinema en France

comScore, société leader dans la mesure des pratiques digitales, annonce aujourd’hui le lancement d’un nouveau rapport en France, offrant une information globale et détaillée sur la consultation en ligne de contenus cinéma. Cette étude comporte trois...
99% - ights/Press-Releases/2017/10/comScore-lance-la-nouvelle-etude-Panorama-Internet-et-Cinema-en-France

Julien Lemaire rejoint comScore en qualite de Directeur Commercial

comScore annonce aujourd’hui l’arrivée de Julien Lemaire en tant que Directeur Commercial France, pour la partie Advertising. Il accompagnera la croissance du programmatique, un des axes stratégiques de comScore en France et à l’international
99% - ights/Press-Releases/2017/9/Julien-Lemaire-rejoint-comScore-en-qualite-de-Directeur-Commercial

Global Momentum towards Trust in Digital Advertising

Restoring trust in digital advertising depends on solving the issues of viewability, brand safety, fraud and target audiences in a simplified and unified way so brands and agencies can feel confident their message is being seen by the right people to...
99% - ights/Blog/Global-Momentum-towards-Trust-in-Digital-Advertising

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
99% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services

Day 9 comScore at the Games

UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users.
99% - ights/Infographics/Day-9-comScore-at-the-Games