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Action Lift
Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
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e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance
Comscore Custom Reporting for Exclusive Reach
A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
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e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach
Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
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Use Comscore Campaign Ratings to Understand Incremental Reach
A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
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e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV
Comscore Connected TV Insights
Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
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e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households
Comscore Advanced Audience Reporting
A Global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
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e-Studies/Comscore-Advanced-Audience-Reporting-Validates-Display-Video-Campaign-Delivery-for-a-Global-Automaker
Plan Metrix Advanced Audience Data
PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
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e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data
Comscore’s Reach Frequency
Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts. Simulate, analyze, and plan digital campaigns pre-spend.
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e-Studies/Comscores-Reach-Frequency
Third-Party Cookie Deprecation Is Still on the Horizon
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
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ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon
Measure complete deduplicated reach
A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
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e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets
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