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The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
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E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
99% - ights/Blog/E-marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry

Interactive Treemap of the Internet

Juice Analytics, a comScore vendor, recently prepared an intriguing treemap of the Internet using our data to showcase their abilities.
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The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
99% - ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle.
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