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How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
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comScore Digital Analytix Adds OTTO as Client Proving Expertise in Retail Sector

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its web analytics service, Digital Analytix, has been chosen by OTTO, one of Europe’s largest online retailers, to analyse and optimise the portals’ sites, demonstrating...
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comScore to Webcast Analyst and Investor Day Presentations

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will webcast its 2011 Analyst and Investor Day on Wednesday, September 7, 2011. Dr. Magid Abraham, president and chief executive officer, Kenneth Tarpey, chief...
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State of the Internet in the US Q3 2011

1.4 billion people viewed 3 trillion total pages in the month of July 2011 alone. Bryan Goski, comScore Director of Marketing Solutions presents the key insights into recent trends in the U.S. and the unique opportunities existing in this dynamic online...
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comScore Launches Online Video Measurement Service in Turkey

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed...
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comScore Receives MRC Accreditation for comScore Direct Service

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for its comScore Direct service, which provides filtered census data for publishers in accordance...
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Experto Certificado en MyMetrix

Demonstrate your expertise in the use of comScore MyMetrix audience products, and receive an industry recognized credential as proof of your capability.
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State of the U.S. Online Retail Economy in Q4 2010

comScore Executive Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy in this presentation from February 17, 2010. This installment includes an overview of e-commerce trends in the fourth quarter of 2010,...
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STIR signs contract with comScore and Intomart GfK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that JIC STIR has signed the contract confirming Intomart GfK/comScore as the new online media measurement currency in the Netherlands. The contract runs from mid...
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comScore Launches Ad Metrix Service in Brazil

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Ad Metrix in Brazil. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions...
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