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Connecting with Furniture Shoppers Online

Jennifer Vlahavas’s presentation discusses trends over the past year as they specifically relate to home furnishings sales online and key players within the space. She shows how home furnishings retailers are using social media and the real impact it...
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TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference

TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which...
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The Value of Online Video in the UK

The value of the online video marketplace is booming, with the role of video in all stages of the consumer lifecycle becoming increasingly recognised. According to comScore’s Video Metrix, 34.7 million people watched online video content for an average...
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The State of Online Video in Germany

The value of the online video marketplace in Germany is booming. In April 2011, Internet users in Germany spent more time watching online videos than ever before: 44.9 million people watched online video content for an average of 20 hours each. Join Marc...
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The Physics of Online Advertising

comScore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Research.
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comScore to Speak at Upcoming Investor Conferences in September

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its participation at two investor conferences in September. Each presentation will be webcast live and available at http://ir.comscore.com/events.cfm.
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Nedstat Publishes Results Of New Online Engagement Study

Nedstat announces the publication of “A ’No-Excuses’ Approach to Measure Engagement in the Digital World”, a whitepaper authored by Eric T. Peterson of Web Analytics Demystified. The whitepaper presents a practical approach for measuring online engagement...
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