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When it Comes to Brand Safety for CTV are we Doomed to Repeat the Mistakes of the Past

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-stop with instances where their digital campaign ran alongside...
8% - ights/Blog/When-it-Comes-to-Brand-Safety-for-CTV-are-we-Doomed-to-Repeat-the-Mistakes-of-the-Past

Comscore Partners with STRONG Technical Services for Theatre Device Monitoring

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.’s (NYSE American: BTN) subsidiary STRONG Technical Services, a leader in projection...
8% - ights/Press-Releases/2020/11/Comscore-Partners-with-STRONG-Technical-Services-for-Theatre-Device-Monitoring

John

Having come to Comscore direct from a DoD position, and active duty USMC for 5 years prior to that, I was met with an enthusiastic and accepting culture during that transitional period. There is a tremendous amount of potential for career growth here...
8% - ut/Careers/Veterans-Testimonials/John

Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...
8% - ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale

Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling

With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record...
8% - ights/Press-Releases/2020/12/Comscore-Uncovers-Record-Online-Spending-for-Home-Furnishings-and-Remodeling

As millions stay home home furnishing sites see record spend and visitation

As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
8% - ights/Blog/As-millions-stay-home-home-furnishing-sites-see-record-spend-and-visitation

Pinnacle Advertising Partners with Comscore for Local and National Television Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local...
8% - ights/Press-Releases/2020/11/Pinnacle-Advertising-Partners-with-Comscore-for-Local-and-National-Television-Measurement

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories...
8% - ights/Press-Releases/2020/11/Comscore-Research-Captures-Evolving-Consumer-Mobile-Behavior

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”....
8% - ights/Press-Releases/2020/11/Comscore-Continues-Digital-Measurement-Innovation-with-New-US-Patent-for-Fraudulent-Traffic-Detection

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials™...
8% - ights/Press-Releases/2020/11/Comscore-Announces-New-Agreement-with-Anzu-for-Mobile-In-Game-Audience-Measurement-of-Display-and-Video