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Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
18% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
8% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
17% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Programmatic-Report

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
21% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
8% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
8% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
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Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
8% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
8% - ights/Blog/Titans-of-Bollywood-News-India-s-masala-market