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Retail
Understand online retail audiences to expand your reach and ROI
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ducts/Retail
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior
One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
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ights/Blog/In-home-Data-Consumption-Grew-Largely-Driven-by-COVID-19-Related-Changes-in-Behavior
Comscore Snapshots online retail in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
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ights/Blog/Comscore-Snapshots-online-retail-in-the-Asia-Pacific-region
Online Dating in Europa
This week’s article covers online dating in the EU5 region. Our analysis covers websites and mobile apps that contain information on dating and love as well as matchmaking sites.
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ights/Blog/Online-Dating-in-Europe
Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit
Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
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ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit
Comscore to Announce First Quarter 2021 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it plans to hold a conference call on Thursday, May 6th at 5:00 p.m. EDT to discuss its financial results for the quarter...
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ights/Press-Releases/2021/4/Comscore-to-Announce-First-Quarter-2021-Financial-Results
Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency...
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ights/Press-Releases/2021/4/Comscore-Announces-Renewal-and-Expansion-of-its-TV-Measurement-Service-to-ViacomCBS
Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement
With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological...
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ights/Press-Releases/2021/4/Comscore-Research-Demonstrates-Need-to-Move-Beyond-Panel-Dependent-Methods-in-TV-and-Video-Measurement
Massive, Passive Measurement Is A Panel-Beater
In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measurement over panel-dependent measurement.
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ights/Videos/Interview/Massive-Passive-Measurement-Is-A-Panel-Beater
Renewal Agreement with BBC World News for National Television Measurement
Comscore announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
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ights/Press-Releases/2021/4/Renewal-Agreement-with-BBC-World-News-for-National-Television-Measurement
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