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The UK Digital Landscape: One Year into the Pandemic

In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviour...
8% - ights/Presentations-and-Whitepapers/2021/The-UK-Digital-Landscape-One-Year-into-the-Pandemic

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
8% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory
8% - ights/Press-Releases/2021/7/Comscore-Brings-Innovation-to-Podcast-Advertising-Enabling-Brand-Safety-Protections-for-Acast-Podcast-Inventory

Comscore to Announce Second Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, August 9th at 5:00 p.m. EDT to discuss its financial results for the quarter ended June...
8% - ights/Press-Releases/2021/7/Comscore-to-Announce-Second-Quarter-2021-Financial-Results

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
8% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

Comscore Wins Back Local Television Measurement Contract with Capitol Broadcasting

Comscore today announced a new agreement to provide Capitol Broadcasting with Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
8% - ights/Press-Releases/2021/6/Comscore-Wins-Back-Local-Television-Measurement-Contract-with-Capitol-Broadcasting

California Rivals Analyzing the 2021 National League Division Series Dodgers vs Giants Viewership

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented opportunities for advertisers and stations due to the...
8% - ights/Blog/California-Rivals-Analyzing-the-2021-National-League-Division-Series-Dodgers-vs-Giants-Viewership

Comscore Announces Expansion with American Spirit Media for Local Television Currency Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expanded partnership agreement with American...
8% - ights/Press-Releases/2021/11/Comscore-Announces-Expansion-with-American-Spirit-Media-for-Local-Television-Currency-Measurement

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
8% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada

Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
8% - ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement