The State of Social Media
In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviour through its Coronavirus Insights Hub, providing audience measurement that is consistent, even when the world is not.
In this report, for the first time, we are able to consider the YoY changes brought about by the pandemic.
This report covers:
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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