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Televisionation Comscore Update

ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
8% - ights/Videos/Interview/Televisionation-Comscore-Update

Comscore Snapshots Travel in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile apps...
8% - ights/Blog/Comscore-Snapshots-Travel-in-the-Asia-Pacific-Region

Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
8% - ights/Videos/Interview/Building-for-the-Future-of-Measurement-Today

National Geographic Ranked Top Social Brand in 2017 by Shareablee

For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets and...
8% - ights/Blog/National-Geographic-Ranked-Top-Social-Brand-in-2017-by-Shareablee

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
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20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
8% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.
8% - ights/Blog/3-Reasons-to-Use-Influencer-Marketing

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 million actions in January

The concept that ideas travel faster when group members are "highly connected to one another" is very compelling, specifically around the #TimesUp movement because so much of the movement was shared by celebrities.
8% - ights/Blog/From-the-Golden-Globes-to-the-Grammys-TimesUp-campaign-drives-over-101-million-actions-in-January

Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa

At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality. In a fireside chat with Comscore...
8% - ights/Videos/Presentation/Fireside-chat-with-Modelez-International-s-Cristina-Chiesa