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The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
8% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

Connected TV en Colombia

Comscore en colaboración con IAB Colombia, Chile, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
46% - ights/Infographics/Connected-TV-en-Colombia

Game on ICE 2023 kicks off another promising year for the UK gaming industry

ICE London, a major annual event for the gaming industry, brings together more than 35,000 visitors. Primarily a B2B event – something reflected in social media coverage (see keyword cloud)- the focus is squarely on innovation.
8% - ights/Blog/Game-on-ICE-2023-kicks-off-another-promising-year-for-the-UK-gaming-industry

Uber Bolt Cabify y Free Now Su Batalla por Madrid

¿Sabías que la Comunidad de Madrid es la región donde más se utilizan los Vehículos de Transporte con Conductor (VTC)? La penetración de mercado de este negocio en la Comunidad rondó el 18% en diciembre del 2022, frente al poco más del 3% en el resto...
54% - ights/Blog/Uber-Bolt-Cabify-y-Free-Now-Su-Batalla-por-Madrid

Comscore to Announce Fourth Quarter and Full Year 2022 Financial Results

Comscore today announced that it plans to hold a conference call on Tuesday, February 28th at 5:00 p.m. ET to discuss its financial results for the fourth quarter ended December 31, 2022.
22% - ights/Press-Releases/2023/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2022-Financial-Results

Los equipos con los hinchas más comprometidos de la Liga de Campeones

In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
8% - ights/Rankings/Champions-League-Ranking-by-engagement

Media and Entertainment Social Media Ranking by Engagement in India

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
8% - ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India

State of Gaming Advertising in Latin America, 2023

El estudio State of Gaming de Comscore permitirá dimensionar y conocer la audiencia activa de los videojuegos, E-sports y livestreaming en América Latina. El reporte proporcionará datos sobre las motivaciones de los gamers, su percepción de la publicidad...
37% - ights/Presentations-and-Whitepapers/2023/State-of-Gaming-in-Latin-America-2023

2023 Grammys at a Glance

The Grammys are a huge night for the music industry, and for social media. Check out our infographic to see just how much engagement there was on this year's awards night.
8% - ights/Infographics/2023-Grammys-at-a-Glance

Brandwatch simplifique la escucha activa de su marca en Social Media

En Comscore estamos comprometidos con brindar los mejores insights para su negocio por lo que hemos encontrado en Brandwatch un socio confiable.
33% - ights/Blog/Brandwatch-simplifique-la-escucha-activa-de-su-marca-en-Social-Media