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The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
10% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
10% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
10% - ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face

Four Times Zero Is Still Zero

I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identifying and buying targeted audiences. The session was...
10% - ights/Blog/Four-Times-Zero-Is-Still-Zero

comScore Releases March 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries...
10% - ights/Press-Releases/2012/4/comScore-Releases-March-2012-US-Search-Engine-Rankings

Casi la mitad de la audiencia europea de internet accede a webs de deportes

This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey...
10% - ights/Press-Releases/2012/4/Nearly-Half-of-European-Online-Audience-Visit-Sports-Sites

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election.
10% - ights/Presentations-and-Whitepapers/2012/The-Digital-Politico

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.
10% - ights/Presentations-and-Whitepapers/2012/The-Synergy-of-User-Generated-and-Professional-Video-Content

Changing How the World Sees Digital Advertising

Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan that actually delivers results as promised. The market is drowning in data but what's needed is online measurement...
10% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising-Presentation

validated Campaign Essentials Webinar Germany

Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry.
10% - ights/Presentations-and-Whitepapers/2012/validated-Campaign-Essentials-Webinar-Germany