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Comscore Receives Video Viewability Accreditation from Media Rating Council

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
10% - ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council

A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
10% - ights/Blog/A-distanza-di-un-anno-dall-inizio-della-pandemia-si-consolida-la-crescita-dell-utilizzo-di-Internet-nel-nostro-Paese

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
10% - ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement

A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
10% - fts/A-distanza-di-un-anno-dall-inizio-della-pandemia-si-consolida-la-crescita-dell-utilizzo-di-Internet-nel-nostro-Paese

Chile es el pais con mayor proporcion de conexiones a Internet de Latinoamerica

Un informe de Comscore revela además que Canal 13 y Prisa son las propiedades informativas más elegidas. Por otro lado, las mujeres son las más enganchadas en términos de minutos consumidos.
23% - ights/Blog/Chile-es-el-pais-con-mayor-proporcion-de-conexiones-a-Internet-de-Latinoamerica

Comscore Reports TV Viewing Engagement for Week Ending April 18 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
10% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-18-2021

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
10% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services

The UK Digital Landscape: One Year into the Pandemic

In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviour...
10% - ights/Presentations-and-Whitepapers/2021/The-UK-Digital-Landscape-One-Year-into-the-Pandemic

Renewal Agreement with BBC World News for National Television Measurement

Comscore announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
10% - ights/Press-Releases/2021/4/Renewal-Agreement-with-BBC-World-News-for-National-Television-Measurement

Navigating Limited Ad Spaces During Key Events

While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
10% - ights/Infographics/Navigating-Limited-Ad-Spaces-During-Key-Events