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Perspectivas del Escenario Digital Latinoamericano

A principios de 2020, nadie podía predecir el año que se avecinaba. Con la llegada de la pandemia del coronavirus las empresas se vieron afectadas por una oleada tras otra de cambios y modificaciones en el comportamiento de sus audiencias. A lo largo...
24% - ights/Presentations-and-Whitepapers/2021/Perspectivas-del-Escenario-Digital-Latinoamericano

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV Mobile and Desktop

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered...
10% - ights/Press-Releases/2021/2/Comscore-and-MediaMath-Partner-in-LATAM-to-Launch-Programmatic-Contextual-Targeting-for-Connected-TV-Mobile-and-Desktop

Comscore Snapshots online entertainment in Europe

This week’s snapshot looks at the consumption of online entertainment content and services in the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
10% - ights/Blog/Comscore-Snapshots-online-entertainment-in-Europe

Consumo digital 2020 en Latinoamerica

Comscore presentó su informe anual “Perspectivas del escenario digital latinoamericano”, una fotografía del panorama en Internet a partir de datos sobre tamaños de audiencia, sectores demográficos y comportamientos que muestran el impacto de la pandemia...
25% - ights/Press-Releases/2021/2/Consumo-digital-2020-en-Latinoamerica

Caso El Universal y Mercedes-Benz: Branded Content, de publicidad artesanal a publicidad optimizada

El gran reto para el marketing de contenidos en el entorno digital es destacar. Es por ello que el acercamiento con branded content ha cobrado popularidad para impactar de mejor manera a las audiencias.
24% - fts/Caso-El-Universal-y-Mercedes-Benz

Comscore Inks New Agreement with SHINEZio for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide SHINEZ.io, a storytelling platform that distributes entertaining and engaging stories across social media...
10% - ights/Press-Releases/2021/2/Comscore-Inks-New-Agreement-with-SHINEZio-for-Digital-Audience-Measurement

Agreement with Game Time with Boomer Esiason Producer for Local Television Measurement

Comscore today announced an agreement to provide JOY-CPW, Inc., the producer of “Game Time with Boomer Esiason” with Comscore’s industry-leading local TV measurement currency across all 210 Comscore Television Markets.
10% - ights/Press-Releases/2021/2/Agreement-with-Game-Time-with-Boomer-Esiason-Producer-for-Local-Television-Measurement

Comscore Reports TV Viewing Engagement for Week Ending January 31 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021.
10% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-31-2021

Renewal Agreement with Ellis Communications for Local Television Measurement

Comscore today announced a renewal agreement with Ellis Communications’ KDOC-TV in Los Angeles. Under the terms of the agreement, Ellis will continue to utilize Comscore’s industry-leading local TV measurement currency and its advanced audiences.
10% - ights/Press-Releases/2021/2/Renewal-Agreement-with-Ellis-Communications-for-Local-Television-Measurement

Comscore Snapshots: online retail in EU5 Region

The final quarter of the year is arguably the most important for the Retail category, and this is reflected in the data for 2020: in our latest ranking of the top 20 media categories most visited, Retail holds the fifth position.
10% - ights/Blog/Comscore-Snapshots-online-retail-in-EU5-Region