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Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
10% - ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV

El desempeño de los medios de América Latina frente al paro deportivo durante el año 2020

En este libro blanco, Comscore hace un profundo análisis de la categoría de deportes online en América Latina para identificar los puntos clave del sector, cómo han cambiado los latinoamericanos en la forma en que se relacionan con los medios deportivos...
24% - ights/Presentations-and-Whitepapers/2021/El-desempeno-de-los-medios-de-America-Latina-frente-al-paro-deportivo-durante-el-ano-2020

Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
10% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
10% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore brings cookie-free connected TV CTV audience targeting

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
10% - fts/Comscore-brings-cookie-free-connected-TV-CTV-audience-targeting

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
10% - ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack

Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers turned to online food delivery services amid the COVID-19...
10% - ights/Press-Releases/2021/2/Comscore-Finds-Online-Food-Delivery-Surge-Driving-Growth-in-Digital-Payment-Usage

Brand Innovators' TV & Cross-Screen Measurement

As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
10% - ights/Videos/Interview/Brand-Innovators-TV-Cross-Screen-Measurement

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
10% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
10% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space