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Record Online Spending Across Big 3 Holiday Shopping Days

Record Online Spending Across ‘Big 3’ Holiday Shopping Days. Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019.
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Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov. 23 through Sunday, Nov. 29) was up 22 percent vs....
10% - ights/Blog/Online-Retail-Visits-Up-22-Percent-Year-Over-Year-for-Thanksgiving-Week

Comscore Finds Consumers PreThanksgiving Interest in Online Retail Overshadowed Black Friday

Amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping...
10% - ights/Press-Releases/2020/12/Comscore-Finds-Consumers-PreThanksgiving-Interest-in-Online-Retail-Overshadowed-Black-Friday

As millions stay home home furnishing sites see record spend and visitation

As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
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Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling

With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record...
10% - ights/Press-Releases/2020/12/Comscore-Uncovers-Record-Online-Spending-for-Home-Furnishings-and-Remodeling

Live Digital Talks: El Caso Renault


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Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households....
10% - ights/Press-Releases/2020/12/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television-for-Local-TV-Measurement

El Buen Fin aumenta un 60% su impacto en redes sociales

¿Qué resultados tuvo El Buen Fin este año, en un contexto tan atípico? Desde el punto de vista de los anunciantes y las estrategias digitales, la respuesta parece rotunda: se trató de un verdadero éxito.
24% - ights/Blog/El-Buen-Fin-aumenta-un-60-su-impacto-en-redes-sociales

El Kpop un fenomeno impactante en las redes sociales de Peru

El género Kpop logra millones de menciones en los principales canales gracias a los jóvenes. Los fanáticos peruanos son de los más importantes de la región.
24% - ights/Blog/El-Kpop-un-fenomeno-impactante-en-las-redes-sociales-de-Peru

O Comportamento da Black Friday nas redes sociais

Neste blogpost, você encontrará informações sobre a performance da Black Friday no Brasil em 2020 nas redes sociais e uma comparação com o ano de 2019.
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