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Ernst and Young Entrepreneur of the Year Conference

As the wife of the CEO, I don’t often do this, but this past weekend was not only fun, but inspiring. I’ve just had the pleasure of attending the annual Ernst and Young Entrepreneur of the Year Conference with comScore’s leaders, Magid and Gian, and Gian’s...
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GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
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comScore Introduces Digital Analytix: Overcoming Pain Points with Digital Data

Today, comScore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing challenges that we believe have caused pain for the...
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As Print Newspapers Decline How Does Digital Fill the Void

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
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How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
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Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered...
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A Metrics Miracle

'Twas the week before Christmas, when alone in my house I was finishing shopping, with a click of the mouse; Then I cleared out my browser cache, cookies deleted, In hopes of nefarious snooping, defeated. Yea, the whole ecosystem lay snug in their...
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Has the Internet Moved Pricing Power to the Consumer?

A recent article in Fortune got me thinking about the significant changes that have occurred in recent years in how consumers obtain information on prices and deals and the impact this has had on their buying decisions. As comScore has reported, 2010...
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How the Verizon iPhone Announcement Could Influence the Mobile Market

There is much buzz surrounding the announcement that the iPhone will be available to Verizon subscribers as Apple ends its exclusive carrier agreement with AT&T.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of...
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