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Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
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How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
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Comscore Uncovers Significant Rise in Digital Consumer Spending

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic.
10% - ights/Press-Releases/2020/10/Comscore-Uncovers-Significant-Rise-in-Digital-Consumer-Spending

Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
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2020 State of Retail

The 2020 State of Retail report includes 60 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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Uniendo a Iberoamérica: Foro de actualización de la Industria Cinematográfica

Esta semana tuvimos nuestra primera emisión después de tres meses y medio de haber terminado los foros latinoamericanos.
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Comscore Snapshots: online health in Europe

This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
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Comscore NFL TV Ratings Highlight Importance of Political Affiliation in 2020

Sports has returned with a force in recent weeks, and with all of the controversy in the media around the debates, the election, political activism by professional athletes and more, advertisers are watching closely to see whether the ongoing COVID-19...
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Comscore Privacy Counsel Appointed Deputy Regional President of Hispanic National Bar Associations New York Region

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has been appointed Deputy Regional President of the New York...
10% - ights/Press-Releases/2020/10/Comscore-Privacy-Counsel-Appointed-Deputy-Regional-President-of-Hispanic-National-Bar-Associations-New-York-Region