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Comscore Celebrates Achieving 1000 Local Television Station Clients

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has just reached a landmark milestone of having 1,000 local television station clients for its local television measurement...
10% - ights/Press-Releases/2020/6/Comscore-Celebrates-Achieving-1000-Local-Television-Station-Clients

Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
10% - ights/Blog/Mobile-Contactless-Payments-Rise-to-the-Centre-as-Mobile-Device-Focus-Grows

Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
10% - ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte

Comscore Sees Signs of Recovery in Travel Industry

The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of...
10% - ights/Press-Releases/2020/6/Comscore-Sees-Signs-of-Recovery-in-Travel-Industry

COVID-19 and the evolution of online consumer behaviour in India

For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world. So how have online behaviours evolved since the...
10% - ights/Blog/COVID-19-and-the-evolution-of-online-consumer-behaviour-in-India

Consumer Trends Highlight a Positive Shift for Several Travel Categories

Comscore has been following the weekly trends in online travel category visitation and engagement as the coronavirus pandemic altered the global travel landscape. After the initial steep decline in travel site visitation during the week of March 16, 2020,...
10% - ights/Blog/Consumer-Trends-Highlight-a-Positive-Shift-for-Several-Travel-Categories

3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
10% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

Investing in Uncertainty: Brokerage Shopping during Coronavirus

During this Coffee with Comscore webinar, we examined how consumer brokerage shopping behaviors have shifted over the last few months including looking into trended shopping volumes and top-shopped products, advertising messaging across top brands, brokerage...
10% - ights/Presentations-and-Whitepapers/2020/Investing-in-Uncertainty-Brokerage-Shopping-during-Coronavirus

Analisis Global El Efecto de la Pandemia del Coronavirus en Social Media

Los datos sociales de Asia, Europa y América Latina nos permiten tener una idea clara de cómo impacta la pandemia del COVID-19 en las conversaciones e interacciones sociales del mundo.
25% - ights/Blog/Analisis-Global-El-Efecto-de-la-Pandemia-del-Coronavirus-en-Social-Media