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Navigating the New Normal How Comscore is Helping Agencies Adjust to Rapidly Changing Media Consumption

As the world adapts to the ongoing COVID-19 public health measures, consumers are making significant changes to the way they interact with content and advertising across platforms. The millions of Americans remaining indoors – in many cases in households...
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El consumo de medios en tiempos de cuarentena

Hace ya varios días la población argentina y chilena incorporó el distanciamiento social como medida de prevención sanitaria para evitar la propagación del Coronavirus. Lo que trajo consigo millones de personas en sus hogares buscando informarse sobre...
24% - ights/Blog/El-consumo-de-medios-en-tiempos-de-cuarentena

Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
10% - ights/Press-Releases/2020/4/Comscore-Announces-Launch-of-QuickScore-for-Local-Television

Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
10% - ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19

America Latina El Impacto Mediatico del Coronavirus en Redes Sociales

Con millones de personas trabajando desde casa y gran porcentaje de las escuelas latinoamericanas cerradas en medio de la pandemia COVID-19, no es de sorprender que se registre un aumento en la cantidad de publicaciones e interacciones en las redes sociales.
25% - ights/Blog/America-Latina-El-Impacto-Mediatico-del-Coronavirus-en-Redes-Sociales

Uniendo a LATAM: Foro de actualización de la Industria Cinematográfica

Alcanzamos por segunda semana consecutiva lugares y comentarios más allá de nuestra región, llegamos a más de 22 países y nuevamente reunimos a centenares de asistentes, superando en gran medida lo realizado en nuestra primera sesión.
23% - fts/Foro-de-actualizacion-de-la-Industria-Cinematografica

The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada

Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020.
10% - ights/Blog/The-Coronavirus-Pandemic-s-Relationship-to-Online-Behavioral-Shifts-in-Canada

Audiencia Digital Argentina: Covid-19 en Social Media

A medida que la crisis mundial del Coronavirus crece, los consumidores cambian la forma en que interactúan con el contenido de las redes sociales. La siguiente infografía reúne algunos de los cambios en las tendencias de consumo y cómo esto impacta en...
24% - ights/Infographics/Audiencia-Digital-Argentina-Covid-19-en-Social-Media

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
10% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
10% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation