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WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

WideOrbit today announced the launch of ZingX™, the only buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit’s premium sell-side exchange, WO Marketplace.
10% - ights/Press-Releases/2023/1/WideOrbit-Launches-ZingX-Offering-Buyers-Direct-Access-to-Premium-Sell-Side-TV-Inventory

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
10% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
10% - ights/Blog/JioCinema-and-the-2022-FIFA-World-Cup

48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets

Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
10% - ights/Press-Releases/2023/3/48-hour-Television-Reporting-for-All-National-Networks-and-All-Local-Stations-in-All-210-Markets

Tubi announces first-to-market planning integrations and partnerships at Tubi connect

Tubi today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences.
10% - ights/Press-Releases/2023/3/Tubi-announces-first-to-market-planning-integrations-and-partnerships-at-Tubi-connect

Formula One is fuelling up the US market

15 million Americans visited digital content related to auto racing sports in January 2023.
10% - ights/Blog/Formula-One-is-fuelling-up-the-US-market

Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
10% - ights/Blog/Who-is-today-s-Spotify-Consumer

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
10% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
10% - ights/Blog/For-the-first-time-fast-viewing-results-for-every-local-market

Madness in March for Las Vegas NV

Local TV Snapshot: March 20-26, 2023
10% - ights/Blog/Madness-in-March-for-Las-Vegas-NV