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A Business Finance Revolution

The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
10% - ights/Blog/A-Business-Finance-Revolution

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
10% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

Credit Card Prequalification Gives Control to the Consumers

Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
10% - ights/Blog/Credit-Card-Prequalification-Gives-Control-to-the-Consumers

Comscore To Announce Second Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2024 on Tuesday, August 6th at 5:00 p.m. ET.
10% - ights/Press-Releases/2024/7/Comscore-To-Announce-Second-Quarter-2024-Financial-Results

A Shifting Homeowners Insurance Market

In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
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Unwrap Our 2024 Holiday Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Holiday Season, including off-the-shelf and custom audience ideas.
10% - ights/Presentations-and-Whitepapers/2024/Unwrap-Our-2024-Holiday-Targeting-Guide

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
10% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
10% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
10% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising