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The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
10% - ights/Blog/The-Rise-of-AI-Tools

Datos clave de la industria para conectar con el consumidor digital en 2025

El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
23% - ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
10% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
10% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
10% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform

Explorando el Universo Gaming en Colombia: Marcas, Gamers y Estrategias Publicitarias

Comscore en colaboración con IAB Colombia y junto a los patrocinadores Adsmovil y Dentsu, desvela los hallazgos de su primer estudio sobre Gaming Advertising en Colombia y América Latina. Este exhaustivo análisis profundiza en las preferencias de los...
96% - ights/Events-and-Webinars/Webinar/2025/Explorando-el-Universo-Gaming-en-Colombia

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
10% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
10% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences

Desayuno con Datos "Conectando con las audiencias digitales"

Te invitamos a nuestro Desayuno con Datos "Conectando con las audiencias digitales". Un encuentro exclusivo por y para la industria, en el que líderes y expertos del sector de medios y publicidad abordarán los desafíos y oportunidades que presenta la...
85% - fts/Desayuno-con-DatosX

Fast Facts Os Dados por tras do Show de Lady Gaga em Copacabana

A segunda edição do 'Todo Mundo no Rio' levou milhões de brasileiros à praia de Copacabana e movimentou as redes sociais, marcas e influenciadores.
10% - ights/Infographics/Fast-Facts-Lady-Gaga-en-TodoMundoNoRio