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French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
10% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

UK Has Highest Penetration of Social Networking via Smartphone in EU5

Over 45 percent of all smartphone users accessed a social networking site or blog in EU5 (France, Germany, Italy, Spain & UK) during the three month average ending October 2011. A closer look at the different markets showed that the UK has the...
10% - ights/Infographics/UK-Has-Highest-Penetration-of-Social-Networking-via-Smartphone-in-EU5

20 Million Americans Scanned a QR Code in October

20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011.
10% - ights/Infographics/20-Million-Americans-Scanned-a-QR-Code-in-October

VEVO and Spotify Go Head to Head in the Nordics

Popular music video site VEVO currently leads the Entertainment-Music category with 5.2 million unique visitors during January 2012 in the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden). However, the music streaming property Spotify...
10% - ights/Infographics/VEVO-and-Spotify-Go-Head-to-Head-in-the-Nordics

Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets

The recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets.
10% - ights/Infographics/Smartphone-Platform-Wars-Intensify-as-Android-and-Apple-Take-the-Lead-in-Most-Markets

Is Pinterest the Next Big Social Network in Europe?

Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the...
10% - ights/Infographics/Is-Pinterest-the-Next-Big-Social-Network-in-Europe

Majority of US Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
10% - ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.
10% - ights/Infographics/Apps-Account-for-4-in-every-5-US-Mobile-Media-Minutes

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
10% - ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising

Nearly Half of EU5 Smartphone Users are Gamers

In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
10% - ights/Infographics/Nearly-Half-of-EU5-Smartphone-Users-are-Gamers