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Holiday Hunting Top 10 Travel Sites in Europe

The travel category was visited by nearly 183 million internet users in Europe in March 2013. Taking the top spot was Priceline.com with 31.4 million unique visitors, followed by TripAdvisor with 25.7 million and Odigeo with 14.1 million unique visitors...
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New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens.
10% - ights/Infographics/New-study-finds-that-two-thirds-of-consumers-who-interacted-with-a-Mobile-Rising-Stars-ad-rate-the-ads-better-or-much-better-than-a-standard-mo

New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens.
10% - ights/Infographics/New-study-finds-that-the-IAB-s-Mobile-Rising-Star-ad-formats-are-more-likely-to-drive-interaction-and-engagement-than-standard-mobile-banners

New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was...
10% - ights/Infographics/New-study-finds-nearly-all-consumers-who-interacted-with-IAB-s-Mobile-Rising-Star-ad-formats-recalled-the-ad

Coupons Category Experiences Greater Growth via PC than Mobile in Spain

Coupon and daily deal sites continue to gain popularity in Spain. Almost 5 million Spanish internet users accessed a site in the coupons category via a PC in April 2013 - a growth rate of 38 percent over the year. During the month, Groupon, Letsbonus...
10% - ights/Infographics/Coupons-Category-Experiences-Greater-Growth-via-PC-than-Mobile-in-Spain

Young Brits Have A Higher Recall of Mobile Advertising

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone.
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AutoScout24 is Most Popular Automotive Site in Italy

In March 2013, the automotive category was visited by over 8.6 million Italian internet users, an increase of 3 percent compared to March last year.
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iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android...
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Spain vs The Netherlands The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age.
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Radio Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps...
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