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Black Friday Boasts $816 Million in U.S. Online Holiday Spending
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season. For the holiday season-to-date, $12.7 billion has been spent online,...
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ights/Press-Releases/2011/11/Black-Friday-Boasts-816-Million-in-U.S.-Online-Holiday-Spending
Researchware is not Spyware
For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
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ights/Blog/Researchware-is-not-Spyware
Radiohead Redux
Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
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ights/Blog/Radiohead-Redux
The Internet is a Gamechanger in the 2008 Presidential Race
Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
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ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race
The Ugly Reality of Using Site Server Data for Media Planning
Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
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ights/Blog/The-Ugly-Reality-of-Using-Site-Server-Data-for-Media-Planning
Why Google's surprising paid click data are less surprising
Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...
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ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising
Universal Search: a First Look at the Data
Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
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ights/Blog/Universal-Search-a-First-Look-at-the-Data
My Impressions of Davos
I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
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ights/Blog/My-Impressions-of-Davos
My Davos Moments
I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
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ights/Blog/My-Davos-Moments
Entering the “promised” land of behavioral targeting
With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
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ights/Blog/Entering-the-promised-land-of-behavioral-targeting
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