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The Continuing Sad Plight of Small Businesses
In a blog post earlier this year, I wrote about the challenges facing small e-commerce businesses, noting that their share of online spending in Q4 2009 showed a 4.2 point decline versus Q4 2008. Unfortunately, the situation hasn’t improved since then....
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ights/Blog/The-Continuing-Sad-Plight-of-Small-Businesses
Extreme Couponing: Searching for the Deals
Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors.
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ights/Blog/Extreme-Couponing-Searching-for-the-Deals
How the Next Generation Consumes Online Health
Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending...
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ights/Blog/How-the-Next-Generation-Consumes-Online-Health
The Advent of the Computer
From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a...
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ights/Blog/The-Advent-of-the-Computer
What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere
Last week, we marked the first full day of summer by announcing the immediate availability of MMM application reporting. By providing media owners and agencies a view into both browsing and connected application usage, MMM offers a significantly more...
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ights/Blog/What-the-UK-s-New-MMM-App-Reporting-Means-for-Mobile-Measurement-Everywhere
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...
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ights/Blog/Collegiate-Entrepreneurs-Offer-Hope-for-Long-Term-Economic-Recovery
Above and Beyond in Customer Service
A few weeks ago, I decided to buy a 4G iPhone. Previously, I had used an AT&T Tilt for about three years, having originally bought it because of its ability to reliably synch with comScore’s corporate Exchange e-mail servers. Since I already had an account...
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ights/Blog/Above-and-Beyond-in-Customer-Service
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailers?
Each year it seems that free shipping deals become more and more prevalent as we enter the holiday season. Perhaps stoked by the furious competition of Cyber Monday, it seems that for many retailers offering free shipping is essentially the price of entry...
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ights/Blog/Free-Shipping-this-Holiday-Season-Margin-Eater-or-Opportunity-for-Retailers
LinkedIn: Crossing Borders and Connecting People
Last week, comScore announced our acquisition of Nedstat, a leading provider of global analytics and online optimization based in Amsterdam, the Netherlands. It was great to welcome the Nedstat folks as part of the comScore team, and we have already begun...
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ights/Blog/LinkedIn-Crossing-Borders-and-Connecting-People
Auto Advertisers Go Digital: Doing a Good Job
Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
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ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job
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