Search for "anime inspirado en maquiavelo" returned 4671 matches

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least,...
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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth,...
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Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have...
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Smart Lift Attribution Model Gives Ads The Branding Credit They Deserve

comScore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand Survey Lift™ studies in the United States, overcomes...
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comScore Supports Consumer Privacy Bill of Rights

I am honored to have been invited to the White House on February 23rd to attend the announcement of the Consumer Privacy Bill of Rights. This initiative is the culmination of years of work within the industry to create meaningful self-regulation that...
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Optimizing News for Searchers, Search Engines & News Publishers

Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, let alone optimizing your search campaigns to capitalize...
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So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
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comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study...
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UKOM Appoints comScore as Official 2013 Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming...
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