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Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
73% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during...
72% - ights/Presentations-and-Whitepapers/2015/Campaign-Measurement-to-Drive-Efficiency

comScore & Shareablee: Melhores Práticas em Redes Sociais

During our brunch, Luciana Burger, Manager Director at comScore and Dan Piech, Director of Solutions and Partnerships at Shareablee, discussed the state of social media in Brazil and best practices when utilizing social media networks.
72% - ights/Presentations-and-Whitepapers/2015/comScore-Shareablee-The-State-of-Social-Media-in-Brazil

comScore and IRI Join Forces for CPG Initiative

comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry
72% - ights/Press-Releases/2007/02/comScore-and-IRI-Join-Forces-for-CPG-Initiative

Chris Wilson to Speak at LiveRamp’s RampUp Worldwide Virtual Summit

Chief Commercial Officer Chris Wilson will be speaking at LiveRamp’s RampUp Worldwide Virtual Summit.
72% - ights/Press-Releases/2020/9/Chris-Wilson-to-Speak-at-LiveRamp-s-RampUp-Worldwide-Virtual-Summit

From Viral to Tribal: La próxima frontera de los medios

En esta presentación se profundiza en cómo los cambios en los medios están afectando los comportamientos a través de la Generación X, los Millennials y la Generación Z - mientras comparte nuevas investigaciones sobre las tendencias de consumo de noticias.
72% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-La-proxima-frontera-de-los-Medios

Analyzing the Box Office Draw for Best Picture Nominees

Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...
72% - ights/Blog/Analyzing-the-Box-Office-Draw-for-Best-Picture-Nominees

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
71% - ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads

Five Strategies for Effectively Marketing to the MultiPlatform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
71% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority

Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
71% - ights/Blog/Universal-Search-a-First-Look-at-the-Data