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3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
8% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

Investing in Uncertainty: Brokerage Shopping during Coronavirus

During this Coffee with Comscore webinar, we examined how consumer brokerage shopping behaviors have shifted over the last few months including looking into trended shopping volumes and top-shopped products, advertising messaging across top brands, brokerage...
11% - ights/Presentations-and-Whitepapers/2020/Investing-in-Uncertainty-Brokerage-Shopping-during-Coronavirus

INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart...
15% - ights/Blog/INTERACT-Summit-EP.-2-Recap-Key-Takeaways-and-Insights

It's Complicated, Our Social Data Relationship Status

Join Jon Lieberman and Ed Hannigan for a talk about the ways companies are evolving their relationship with social data and how Shareablee’s Social Center of Excellence fits into that equation.
9% - ights/Presentations-and-Whitepapers/2020/It-s-Complicated-Our-Social-Data-Relationship-Status

Thinking Beyond the Playbook

As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
13% - ights/Presentations-and-Whitepapers/2020/Thinking-Beyond-the-Playbook

The State of the "New Normal"

It seems nothing has been left untouched by the major events of 2020. Branded content is no exception. Join Shareablee’s Kaitlyn Harrison and Jason Clough to learn what has changed in the branded content space, both good and bad, as well as why publishers...
7% - ights/Presentations-and-Whitepapers/2020/The-State-of-the-New-Normal

(Re) Finding our North Star in the New Normal

While the immediacy of the news, business/financial impact and KPIs dominate our (and our company’s) focus, it is easy for measurement to chase its tail in service of quick wins and near term gains as everyone feels the pressure to perform.
4% - ights/Presentations-and-Whitepapers/2020/Re-Finding-our-North-Star-in-the-New-Normal

Gaming & Esports Move from Niche to Center Stage

Gaming is one of several categories that is seeing gains in users and activity since people have been 'locked down'.
16% - ights/Presentations-and-Whitepapers/2020/Gaming-Esports-Move-from-Niche-to-Center-Stage

Creating Content Flow on Social Platforms

Today, there is more content on social platforms than ever before. Not to mention that there are so many social platforms to choose from. How can publishers decide where to put their efforts? And how does the content they create lead to more than some...
9% - ights/Presentations-and-Whitepapers/2020/Creating-Content-Flow-on-Social-Platforms