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GSTV Turns to Comscore for DOOH Audience Measurement
Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
31% -
ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement
comScore Releases the 2013 Japan Digital Future in Focus Report
The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what...
31% -
ights/Press-Releases/2013/10/comScore-Releases-the-2013-Japan-Digital-Future-in-Focus-Report
Comscore Inks Agreement with Captivate for DOOH Audience Measurement
Comscore today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution.
31% -
ights/Press-Releases/2021/8/Comscore-Inks-Agreement-with-Captivate-for-DOOH-Audience-Measurement
Mobile Devices are Fueling the Social Addiction
The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting...
31% -
ights/Infographics/Mobile-Devices-are-Fueling-the-Social-Addiction
Social Networking Accounts for Largest Share of Minutes in Mexico
An analysis of how Internet users in Mexico spend their time online revealed that Social Networking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July up from 12.8% a year ago. Portals accounted for...
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ights/Infographics/Social-Networking-Accounts-for-Largest-Share-of-Minutes-in-Mexico
What Are The Spanish Doing on Their Smartphones?
There were 22.6 million Spanish smartphone owners in November 2012, which is 64.7 percent of the total Spanish mobile audience. Nearly 63 percent of these Spanish smartphone users accessed the news and information category, making it the most popular...
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ights/Infographics/What-Are-The-Spanish-Doing-on-Their-Smartphones
2015 Europe Digital Future in Focus
The 2015 Digital Future in Focus Reports share key figures and trends in digital behavior across the global markets measured by comScore.
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ights/Blog/2015-Europe-Digital-Future-in-Focus
2014 Peru Digital Future in Focus
The “2014 Peru Digital Future in Focus” report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including social media, e-commerce, travel and finance.
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ights/Presentations-and-Whitepapers/2014/2014-Peru-Digital-Future-in-Focus
Infographic: Whos Driving Facebooks Growth in Germany?
Over the past year, Facebooks audience has grown by 13 percent, reaching 38.3 million German internet users during April 2012. The German publication WirtschaftsWoche recently posted an infographic breaking down the social networks growth by demographics....
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ights/Infographics/Infographic-Who-s-Driving-Facebook-s-Growth-in-Germany
US Smartphone Owners by Age
In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44, with those in the 25-34 year old demographic making up the largest segment of the smartphone population representing 27.2% of owners. While younger users...
31% -
ights/Infographics/US-Smartphone-Owners-by-Age
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