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Retail Categories Continue to Highlight Major Shifts during Pandemic

The retail sector has been widely discussed in the news lately, with store closures for well-known brands, furloughed employees, and stock prices dropping upwards of 75 percent from their February 2020 highs.
11% - ights/Blog/Retail-Categories-Continue-to-Highlight-Major-Shifts-during-Pandemic

Acompáñenos con un café y un webinar cada semana. De nuestra casa a la suya

Comscore ha diseñado una serie de webinars para que nos acompañe virtualmente para tomar un café mientras compartimos insights sobre la industria sobre la cambiante tendencia en el consumo de medios en las diferentes plataformas.
12% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-Conozca-la-serie-de-webinars-que-hemos-preparado-para-usted

Digital Visits of Travel Sites Decline during Pandemic

COVID-19 has hit the travel industry harder than almost any other industry. Still, over the first few weeks, even as the stock market started its downturn this year, and stock prices for many major travel companies dipped, visitation to sites in the “Travel”...
12% - ights/Blog/Digital-Visits-of-Travel-Sites-Decline-during-Pandemic

What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
13% - ights/Blog/What-consumers-in-Europe-do-online-during-the-lockdown

One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
17% - ights/Blog/One-week-into-the-lockdown-online-media-consumption-in-India

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
22% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
12% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
11% - ights/Blog/Coronavirus-coverage-captures-casual-and-diverse-viewers

COVID-19 and the Auto Industrys Reckoning

As March turns to April, the public health measures enacted to combat the coronavirus pandemic are bringing sweeping changes to much of the U.S. economy. Among the hardest-hit is the automotive industry, which is facing a crisis as dealerships are shuttered...
12% - ights/Blog/COVID-19-and-the-Auto-Industrys-Reckoning

Navigating the New Normal How Comscore is Helping Agencies Adjust to Rapidly Changing Media Consumption

As the world adapts to the ongoing COVID-19 public health measures, consumers are making significant changes to the way they interact with content and advertising across platforms. The millions of Americans remaining indoors – in many cases in households...
17% - ights/Blog/Navigating-the-New-Normal-How-Comscore-is-Helping-Agencies-Adjust-to-Rapidly-Changing-Media-Consumption