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Barbenheimer and Redefining Movie Marketing Strategies
It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
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ights/Blog/Barbenheimer-and-Redefining-Movie-Marketing-Strategies
When it Comes to Brand Safety for CTV are we Doomed to Repeat the Mistakes of the Past
It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-stop with instances where their digital campaign ran alongside...
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ights/Blog/When-it-Comes-to-Brand-Safety-for-CTV-are-we-Doomed-to-Repeat-the-Mistakes-of-the-Past
Comscore Receives Video Viewability Accreditation from Media Rating Council
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
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ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
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ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months
In the UK over 55 year olds spend most time on AOL and Facebook
British Internet users over the age of 55 spent an average of 25 hours a month online, compared to an average of 31 hours spent by visitors across all age segments. The 'silver surfers' spent most time on AOL sites during March 2011, with an average of...
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ights/Infographics/In-the-UK-over-55-year-olds-spend-most-time-on-AOL-and-Facebook
comScore Named a Top Trusted Website in the OTAs 2014 Online Trust Honor Roll
comScore recognized for demonstrating leadership in brand protection, online security and privacy best practices for two consecutive years.
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ights/Press-Releases/2014/6/comScore-Named-a-Top-Trusted-Website-in-the-OTAs-2014-Online-Trust-Honor-Roll
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
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ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets
comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape
comScore (NASDAQ: SCOR), a leading partner for planning, transacting, and evaluating media across platforms, today announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in...
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ights/Press-Releases/2018/8/comScore-Adds-Smart-TV-Data-to-Marketing-Solutions-through-Partnership-with-Inscape
Have We Reached Peak App
Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting,...
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ights/Blog/Have-We-Reached-Peak-App
Weather Forecast? Don’t know, check Google...
In December 2010, about 85 million internet users visited Weather websites, representing more than 40% of the US online population. Considering this does not even include those getting their weather from other internet driven sources (apps on their desktops/cell...
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ights/Blog/Weather-Forecast-Don-t-know-check-Google
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