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Veteran Information Technology Innovator Amir Yazdani Joins Comscore
Comscore today announced that it has appointed Amir Yazdani as Strategic Adviser to the CEO. Mr. Yazdani, the original visionary and chief architect of Comscore’s Television and Movies measurement platforms, will join the leadership team to champion the...
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ights/Press-Releases/2020/1/Veteran-Information-Technology-Innovator-Amir-Yazdani-Joins-Comscore
Comscore to Present at Needham Growth Conference
Bill Livek, Chief Executive Officer, will participate in a fireside chat at 12:50 pm ET. Interested parties are invited to listen to the event live on Comscore’s Investor Relations website at https://ir.comscore.com under Events & Presentations.
12% -
ights/Press-Releases/2020/1/Comscore-to-Present-at-Needham-Growth-Conference
Comscore Announces Renewal and Expansion with Gray Television
Comscore today announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households.
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ights/Press-Releases/2020/1/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television
3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts
At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
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ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts
Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile
In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore uncovered additional critical insights around mobile music streaming. Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music...
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ights/Press-Releases/2019/12/Comscore-Shows-Top-Music-Apps-Account-for-Almost-All-Time-Spent-with-Music-on-Mobile
Comscore Movies Announces Multiyear Renewal with Paramount Pictures
Comscore today announced a long-term renewal with Paramount Pictures to continue providing box office measurement across both domestic and international markets.
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ights/Press-Releases/2019/12/Comscore-Movies-Announces-Multiyear-Renewal-with-Paramount-Pictures
Making a Splash at Super Bowl LIII with Pepsi and bubly
What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
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e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly
The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record
The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
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ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record
Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials
Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.
29% -
ights/Press-Releases/2019/12/Comscore-Expands-Gower-Street-Analytics-Partnership-to-Include-Film-Comparisons-in-Box-Office-Essentials
Maximizing the value of ad buys with Secret Weapon Media Agency
Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
23% -
e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency
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